SEO & Digital Marketing Executive
Experience:
3–5 Years
Location:
Pune
Job Overview:
We are looking for a results-driven SEO & Digital Marketing Executive with strong expertise in both on-page and off-page SEO. The ideal candidate should have hands-on experience in backlinking strategies, paid press releases, and domain authority growth, along with a solid understanding of B2B marketing dynamics.
Key Responsibilities:
SEO (On-Page & Off-Page):
- Execute and optimize on-page SEO activities including meta tags, H1s, internal linking, and content optimization
- Manage off-page SEO strategies including backlink acquisition and outreach campaigns
- Conduct regular website audits and implement technical SEO improvements
Backlinking & Authority Building:
- Plan and execute high-quality backlink strategies
- Identify and secure backlinks from relevant, high-authority domains
- Improve Domain Authority (DA) and Page Authority (PA) through strategic initiatives
Paid Press Releases & Outreach:
- Plan and execute paid press release campaigns
- Identify relevant platforms for PR distribution and brand visibility
- Track and measure the effectiveness of PR campaigns
Keyword Research & Strategy:
- Perform keyword research using tools like Google Keyword Planner
- Identify high-intent, ROI-driven keywords for B2B audiences
- Align keywords with content and SEO strategies
Email Marketing:
- Plan and execute email marketing campaigns (newsletters, drip campaigns, lead nurturing)
- Manage email databases and segmentation for targeted communication
- Monitor open rates, CTR, and conversions; optimize campaigns accordingly
- Collaborate with content and sales teams for campaign alignment
Performance Tracking & Reporting:
- Monitor website and campaign performance using tools like GSC and GA
- Track rankings, traffic, backlinks, and email campaign metrics
- Share regular reports with actionable insights
Required Skills:
- Strong understanding of on-page and off-page SEO techniques
- Proven experience in backlinking and link-building strategies
- Expertise in Domain Authority (DA) and Page Authority (PA) improvement
- Hands-on experience with paid press releases and PR platforms
- Proficiency in keyword research tools, especially Google Keyword Planner
- Familiarity with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.
Preferred Qualifications:
- Experience working in B2B marketing environments is a plus
- Understanding of enterprise or IT/networking industry is a plus
- Strong analytical and problem-solving skills
- Excellent communication and coordination abilities
What We’re Looking For:
- Data-driven mindset with a focus on ROI
- Ability to execute and not just strategize
- Up-to-date with latest SEO trends and algorithm updates
